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How I work

One director.
The whole engine.

Strategy and execution shouldn't live in different buildings. Here's what I run, how the engagements work, and why it beats the agency route.

Need a video?

Start with one project.

A focused edit, a story-led film, or a complete event package. Built around your existing materials, with a fixed scope and price.

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01  /  Capabilities

01

Brand strategy & positioning

The idea underneath everything. I find what's true and different about you, then build the messaging architecture that makes buyers choose you without a discount.

02

Creative direction

One voice across web, social, print, and video. Systems and standards so the brand stays consistent whether I make it or your team does.

03

Corporate video

Sales meeting openers, trade show loops, product demos, and customer stories built from your existing footage, photos, renders, and decks. One-off projects and ongoing support.

Explore video and project pricing →
04

Web experience

UX, UI, and messaging rebuilt around real user roles. Dense feature copy becomes outcome-driven storytelling that converts and holds traffic.

05

Content systems

Repeatable engines for social, email, and campaign publishing that keep producing after launch, with a cadence your team can actually maintain.

06

Fractional leadership

Senior creative direction on retainer. The judgment of a CD and the hands of a maker, scaled to the hours you need.

02  /  Engagement models

Three ways to
plug in the engine

01

Retainer

Fractional creative director

Ongoing creative leadership, month to month. I own your brand direction and produce the work, embedded like a senior hire without the headcount, the recruiter fee, or the ramp-up.

Best for

Teams scaling marketing without building a department

Start here →
02

Sprint

Strategic sprint

A focused window to crack one thing: positioning, a rebrand, a launch, a site reset. Clear scope, fast turnaround, and a system you keep running long after I'm done.

Best for

A single big move that has been stuck

Start here →
03

Build

Campaign & content build

Concept to delivery on a defined campaign or video series. Strategy, creative, and production handled end to end, shipped ready to run.

Best for

A defined deliverable with a real deadline

Start here →

03 / A direct creative partner

The person on the call
is the person making it.

For your team

One point of contact for the strategy and the work. Clear scope, direct feedback, and a consistent creative voice across the final deliverables.

For agencies & event producers

A senior creative partner for video, web, and campaign delivery. I can plug into your team and production process, with responsibilities and approvals agreed up front.

04  /  The process

How we build
your engine

Step 01

Tune

We find the true, different thing about your brand and the number you're actually trying to move.

Step 02

Wire

Positioning, messaging, and a creative system. The blueprint every asset runs on.

Step 03

Build

Web, video, campaigns, and content produced hands-on, on brand, on schedule.

Step 04

Run

Measure, refine, and keep the engine producing. Results in daylight, not a quarterly deck.

05  /  Straight answers

Common questions

What is fractional creative direction? +

Senior creative leadership on a retainer instead of a full-time salary. You get a director who sets brand direction and produces the work, scaled to the hours you need, without the cost of a full team or an agency.

How is this different from an agency? +

You work directly with the person setting the creative direction and producing the deliverables. I also partner with agencies and event producers when they need additional creative capacity.

What size companies is this for? +

Growth-stage and mid-market companies that need senior creative firepower without building a full department or adding a full-time role. Manufacturers, healthcare and B2B brands, and founder-led teams are common fits.

How do we start? +

A short conversation about what you're trying to grow. From there I'll recommend the engagement that gets you there fastest and honestly. Start here.

Let’s build

One good idea.
Let’s build it.

A single video or the whole creative engine. Let’s find the right starting point.

Start a project