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Receipts, not adjectives
Every engagement below started with a business problem, not a design brief. Here's what changed.
01 / Selected engagements
I led the full rollout of a multi-channel brand system for Salvagnini America: a website overhaul, trade-show activations, print, and original video. I built internal brand standards and launched a product-demo series, then wired it all into content systems that compounded.
For a nationally recognized healthcare revenue-cycle firm, I orchestrated a full UX/UI redesign and a creative-led content strategy across web, social, and video, aligned to the brand's 40th anniversary and its CDI and coding expertise.
I repositioned a fast-growing diagnostics company as a credible consumer healthcare brand while launching a direct-to-consumer PGx product and amplifying reach through high-impact campaigns.
A concept reimagining Siemens' NX product site with clearer messaging and a user-first content structure. Dense, feature-heavy copy becomes outcome-driven storytelling, and navigation aligns to real user roles.
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A bold brand concept exploring how Gorilla Glue's strength and simplicity could be reimagined with more emotional storytelling and a human-centric voice, proving a household product can carry real narrative weight.
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Your turn
Bring me the business problem. I'll bring the receipts.