Corporate video, creative direction, and brand strategy.

Explore video
Joe Burrow Foundation brand film directed by Brandon Losacker
Joe Burrow Foundation Brand film

Creative Director  /  Brand Strategist  /  Cincinnati

A maker,
not a middle-man.

Twenty years of brand strategy, creative direction, and video. One director doing the thinking and the making, from the first idea to the final cut.

Corporate video / one-off + ongoing

B2B video built from
what you already have.

Sales meeting openers, trade show loops, product demos, and customer stories. Your footage, photos, and decks, shaped into a story.

Explore corporate video ↗

01  /  The short version

Most brands hire
a committee.
You can hire
an engine.

Your strategy and the work belong in the same conversation. I bring both to the table, as a partner to your team or agency.

Positioning, campaigns, video, web, the whole system, run by the same operator who set the strategy. Built around your priorities and answerable to the number that matters.

Read the full story →

02  /  Ways to work together

Plug in
the engine

Retainer

Fractional creative director

Ongoing creative leadership, month to month. I own your brand direction and produce the work, embedded like a senior hire without the headcount.

Best for teams scaling marketing

How it works
Sprint

Strategic sprint

A focused window to crack one thing: positioning, a rebrand, a launch, a site reset. Clear scope, fast turnaround, a system you keep.

Best for a single big move

How it works
Build

Campaign & content build

Concept to delivery on a defined campaign or video series. Strategy, creative, and production, shipped and ready to run.

Best for a defined deliverable

How it works

03  /  How I build the engine

Tune

We find the true, different thing about your brand and the number you are actually trying to move. Everything downstream gets easier once this is right.

Messaging and positioning work in progress

Wire

Positioning, messaging, and a creative system. The blueprint every asset runs on, so the brand holds together whether I make it or your team does.

Brand guidelines and identity standards

Build

Web, video, campaigns, and content produced hands-on. This is the part agencies subcontract and mark up. I just make it.

Multi-channel campaign assets across print, digital, and trade

Run

Measure, refine, and keep the engine producing. Results in daylight, not buried in a quarterly deck.

Performance campaign creative in market

04  /  Receipts, not adjectives

587%Salvagnini traffic
4,400%Ad performance
$16M+Influenced revenue
198%UASI traffic

Let's build

You've got Wi-Fi.
I've got ideas.

Tell me what you're trying to grow. I'll tell you the fastest honest way to get there.