Heavy metal,
light touch.

The story

A rebrand that
behaved like
a relaunch.

Salvagnini builds world-class sheet metal automation. What it needed was a brand system as precise as its machines.

I led the full rollout: a website overhaul, trade-show activations at FABTECH, print and magazine advertising, and an original video series spanning brand films, product demos, and customer stories. I built internal brand standards so the system held together across every channel, then developed the content engines that kept it publishing long after launch.

The through-line was one idea: in metal fabrication, it's all about the PART. Precision, Automation, Reliability, Technology. Every asset, from the B3 press brake walkthrough to the MODULA partnership story, reinforced it.

The pipeline felt it. This wasn't just a rebrand. It was a relaunch.