From lab coat to
stadium lights.

The story

Not every lab
gets a billboard.
This one got
a stadium.

Gravity Diagnostics was scaling fast but reading like a lab report. The mandate: build trust, craft presence, and make a lab feel larger than life.

I helped shape the brand strategically and visually across every touchpoint: the Gravity+ direct-to-consumer PGx product and packaging, an ecommerce experience, full brand guidelines, and campaigns that ran from national promotions to community outreach.

Then we put it where Cincinnati looks. Brand and video content at the Bengals' Paycor Stadium, Reds broadcasts, and UC athletics. A Joe Burrow Foundation partnership film on mental health and hunger relief. A Taylor Swift ticket giveaway that drove massive participation. Strategic healthcare storytelling, with swagger.

The result: a company that went from clinical obscurity to stadium-sized visibility, with content systems supporting product launches, hiring pushes, and brand storytelling.