Siemens NX, Rebuilt for the People Who Actually Use It.

A self-initiated concept built to untangle complexity, map user journeys, and turn enterprise sprawl into an experience with purpose.

A strategic brand concept developed to explore the next chapter of Siemens.

My Role

Concept strategy, UX copywriting, content structure, and visual storytelling.



Why It Matters

This project shows how I break down complex, enterprise-level content and rebuild it with clarity. It's not just about writing better headlines—it's about thinking like the user, solving for navigation friction, and making tech feel human.

Overview

This self-initiated concept reimagines the Siemens NX landing experience—from a feature-led brochure site into a role-based user journey. Engineers, managers, and executives each get a tailored path. Language shifts from technical jargon to outcome-driven clarity. And every section earns its place, turning legacy sprawl into guided exploration with measurable intent.