At a Glance

• GE Retail Sales Finance / GE Capital / Synchrony – Built the first-ever website for Retail Sales Finance and launched the B2B Business Center platform still used today — scaling digital access for 50M+ monthly visitors. Combined UX, content strategy, and creative direction to set a digital foundation that outlived multiple corporate transformations.

• Gravity Diagnostics – Repositioned the brand through high-profile partnerships with NFL, MLB, NCAA, and Kroger — delivering credibility, visibility, and brand lift across healthcare and consumer audiences. Directed multi-channel creative from web and video to PR, packaging, and stadium activations to bring the brand into the national spotlight.

• Salvagnini America – Boosted web traffic +587% and PPC/display engagement +4,400% through integrated creative campaigns, driving $16M+ in new revenue. Led creative direction for landing pages, video, and messaging that combined brand storytelling with measurable sales impact.

• UASI (United Audit Solutions Inc.) – Expanded social audience +11.7% with +418% engagement growth, while doubling site traffic (+198%) through creative-led content strategy. Orchestrated a full UX/UI redesign, aligning web, social, and video to elevate healthcare positioning and customer experience.

• Montages in Motion – Directed nationwide video and design projects through a referral-driven studio producing $10k–$30k projects for over 15 years. Built custom story-driven content for families, athletes, and brands, showcasing creative agility across audiences and formats.

• Rasor Marketing & Communications – Led creative direction for healthcare, government, and education clients — from brand identity to UX, video, PR, and multi-channel campaigns. Served as the agency’s go-to creative partner, balancing strategic vision with hands-on execution.