A strategic brand concept developed to explore the next chapter of Gorilla Glue.
My Role
Concept development, scripting, visual design, and storytelling strategy.
Why It Matters
This work reflects how I approach creative direction: understand the product, the customer, and the emotion—and then build something sticky. Literally and figuratively.
Overview
This self-initiated concept was created to explore how Gorilla Glue’s strength and simplicity could be reimagined through a more emotionally resonant brand voice. The deck positions Gorilla not just as a product—but as a symbol of restoration, trust, and the quiet power of getting things done right.
Because the strongest ideas are the ones that actually stick.