Built to Scale
A multi-channel brand system that drove measurable growth.
My Role
- Brand Strategy & Messaging
- Website Architecture & UX
- Video Production & Customer Storytelling
- Ad Campaigns & Performance Reporting
- Content Systems & Trade Show Integration
Why It Matters
This wasn’t just rebranding—it was business transformation.
The digital overhaul helped increase website traffic by +587%, ad engagement by 4,400%, and contributed to over $16M in revenue through improved messaging, conversion strategy, and video-first storytelling.
Overview
Led the full rollout of a scalable brand system for Salvagnini America—spanning strategy, design, content, and digital infrastructure. From a website overhaul and brand standards to tradeshow campaigns and educational video series, the work unified the brand and fueled growth across platforms.
Event Promo – Conference Hype / Brand Story
Produced a high-energy brand sizzle reel for FABTECH, blending motion, music, and messaging to introduce Salvagnini’s mission and momentum in under 90 seconds.
Social Teaser – “It’s All About the Part”
Short-Form Video – Creative Social Content
A playful, scroll-stopping clip designed to spotlight product capability in a fun, highly visual way. Proved performance content doesn’t have to be dry.
Product Demo – B3 Automatic Press Brake
Technical Explainer – Video Walkthrough
Directed and scripted this product demo to simplify a complex system for a non-engineer audience. Visual storytelling meets precision-focused feature selling.
Customer Story – Modula Inc.
Interview Video – Partnership & Trust
Captured and edited a testimonial-style customer feature that focused on shared values, real-world ROI, and the relationship behind the machinery.
A broader look at the brand rollout—from trade shows and ads to social and swag.
