Now more than ever, more stories about brands are being told, and there are usually plenty of rivals to learn from. By studying how the competition presents themselves (and how they interact with customers), I will identify brand territory that’s saturated, as well as areas that your brand may be able to exploit. In addition to direct competitors, I will also look for inspiration across other industries.
Audiences encounter more brands today than ever before and have always moved toward brands that are authentic.
With more than 15 years’ experience transforming brands, I understand how companies find success and build loyalty in digital.
I provide the strategy brands need to discover, rethink, refresh and ultimately launch their identity into the marketplace.