Gravity Plus was a fast-scaling healthcare company looking to evolve beyond lab reports and into a recognizable, trusted brand. I helped shape that brand—strategically and visually—across multiple touchpoints: from national campaigns to community outreach, stadium visibility, and a new consumer-facing product.

This wasn’t just about logos and layouts. It was about building trust, crafting presence, and making a lab feel larger than life.

Impact:

• Built brand awareness from clinical obscurity to stadium-sized visibility
• Produced cross-platform campaigns used at major sporting events
• Created content that helped secure national partnerships and raise local trust
• Led content systems that supported product launches, hiring pushes, and brand storytelling

Highlights Include:

• Company Film: Played at Paycor Stadium + internal recruiting
• PGx Product Launch: Direct-to-consumer brand and kit packaging
• Joe Burrow Foundation Video: Personal storytelling, community focus
• Scoreboard Graphics: UC, Reds, and Bengals creative partnerships
• Social Campaigns & Contests: Built engagement through digital reach

Scope of Work

• Brand identity refinement & messaging
• Website UX + creative direction
• Stadium & arena creative (Bengals, UC Bearcats, Reds)
• Executive and customer interview videos
• PGx kit positioning and campaign
• The Joe Burrow Foundation partnership film
• Social content, contests, and paid campaigns
• Internal culture & recruitment assets

Voice & Vision

This brand needed clarity, but also presence.
I helped them find a tone that was confident, human, and far more than clinical.
Because in a crowded space full of charts and jargon—clarity connects.